JERICHO MARK SANCHEZ
University of California, Berkeley
Bachelor of Arts, Media Studies-Digital Studies, Certificate in Design Innovation
European Innovation Academy
Certificate in Entrepreneurship & Technology
Innovation Start Up Case Competition
Relevant Coursework
Human-Centered Design, Equitable Design, Deplastify the Planet, Product Design
SchooLab (Mission-Driven Company)
Berkeley, CA
Product Consultant
Jan 2024 - Jan 2025
- Assisted in offering product recommendations on alternative materials and internal product innovations for Henkel and Diageo.
- Created illustrations and interactive experiences for clients, focusing on seamless user interaction and product rendering.
- Collaborated with leading product engineers and designers to build new alternatives materials to plastic for Henkel's Portfolio.
The Music Center (Non-Profit Performing Arts Center)
Los Angeles, CA
Education Development Intern (Arts Integration Symposium)
Jun 2022 - Aug 2022
- Co-developed a conference for teachers around Los Angeles to increase arts and entertainment for underprivileged students.
- Responsible for event production, managing team of 15, coordinating artists/speakers, staffing, catering, and 200+ attendees.
- Created graphics, signs, and designed lecture handouts to create a cohesive brand identity and marketing for the entire event.
Invention Corp
Berkeley, CA
UX/UI Designer
Jan 2024 - May 2024
- Redesigning the international websites for individual countries within the Asian Pacific Region.
- Conducted in-depth user research and usability testing to tailor products and marketing approaches to regional preferences.
- Created a pitch for an equity-focused feature redesign to expand reach to new users in Southeast Asian Countries (Singapore).
The Berkeley Project (Volunteer Organization)
Berkeley, CA
Marketing Director
Aug 2022 - June 2024
- Responsible for creating the brand marketing strategy for the Berkeley Project Day event, from social media to newsletters.
- Utilized TikTok and other emerging social media platforms to amplify the organization's presence, resulting in a 51k impressions growth in followers and a 20% increase in participation engagement within half a year.
- Transformed Brand Identity and Spearheaded the Creation of 10 Compelling Social Media Graphics, Resulting in a Remarkable 200% Surge in User Engagement, Through Fresh Design Elements and Interactive Content Strategies for Berkeley Project Day.
- Increased fundraising by 20% year-over-year through successful partnerships with local companies and brand partnerships.
Surf Shed (Start-Up Project)
Porto, Portugal
Chief Design Officer & Founder
July 2024 - October 2024
- Designed a digital prototype for Surf Shed marketplace and infrastructure with qualitative & quantitative research driven decisions.
- Created a go-to-market strategy within surf cities around the world who have areas of opportunities for new surfers to arrive.
- Developed a physical product design in a surf locker to create automated direct surf rental lockers in beaches in Portugal.
Nestle
Berkeley, CA
Product Design Development
Oct 2023 - Dec 2023
- Created a concept for their accelerator program for a new on-the-go college product for their Micro-Market series.
- Researched user market on flaws within the college nutritional food market, using surveys and AB testing on product concepts.
- Developed an entry-to-market strategy, and product design for a new item predicting a 10% increase in market share.
Technical Skills
- Customer Service
- UX Research
- Graphic Design
- Marketing
- Media Literacy
- Usability Testing
Software
- Google Suite (Sheets, Docs, Slides)
- Adobe Creative Suite
- Canva
- Photoshop, PremierePro
- InDesign, Illustrator
- Figma
Interests
- Marketing Strategy
- Creative Marketing
- Product Development
- NYT Games
- Music Production
- Shoe Development